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The internet is a very competitive place to run a business, that is why SEO is a must. Here are some of the reasons why SEO should be a continuous process.
Search engines constantly change them and improve their algorithms. That is why it’s important to update your SEO strategies to match the current algorithms.
Your competitors are definitely looking to rank higher in search engines as well, you should be doing the same.
To maintain your SEO ranking, you need a continuous SEO system. A study conducted a drop in ranking by 40% once SEO activities were stopped.
The SEO ranking for a website increases by developing more content. Therefore, producing good content should be a continuous process.
The old keywords that gave you results may no longer have the same impact because of changes in the online markets. These keywords need to be re-evaluated and re-optimized.
Quality information about your products and services get ranked in search engines by the continuous use of an SEO system, which in return will give your website a solid reputation.
There may be changes in your website analytics which could show drops from specific content, or from where your visitors are coming from, or what actions they take once they visit your website.